Advocacy is at a critical inflection point. Power is difficult to locate and hold onto, persuasion is harder to earn, and finding common ground is less common than it should be. At the newly minted Buzz Senior Leaders Summit, we will not be dancing around that disruption, we’re shining a light on what is going wrong, and what we can do to make our advocacy work, work.

Advocacy Disrupted: Navigating Power, Persuasion, and Polarization brings together the industry’s sharpest leaders to work through the realities shaping modern public affairs: where influence really sits today, what actually changes minds in a fragmented media landscape, and how to do great work — and stay effective — in a polarized environment.

Across three days, attendees will dig into three connected threads:

• Power — locating real influence, understanding the psychology behind decision-making, and building coalitions strong enough to hold under pressure.
• Persuasion — the creative storytelling, message discipline, and modern tactics it takes to reach audiences who are more skeptical and more fragmented than ever.
• Polarization — strategies for effective advocacy on both sides of the aisle, avoiding burnout, and finding real wins even when consensus is scarce.

True to Buzz form, this is a theme attendees will roll up their sleeves and work through, not one they watch from the audience. Every attendee presents, moderates, or facilitates something; there are no sponsor sales pitches and no casual listeners. Buzz remains a different kind of industry event: the best in advocacy learning from the best in advocacy, with every session moderated to keep the conversation sharp and every attendee expected to bring something to the table.